The Anatomy of a Great Blog Post- The Right Pieces [Series 2 of 2]
Popular Sections of a Lead
Promoting the Post
After reading the first part of this series, The Anatomy of a Great Blog Post [Series 1 of 2], it would be helpful to go over popular sections of a blog post? I like to stay consistent with my blogs when I can so my readers have some sense of familiarity.
Your headline should be concise and draw the reader in. Think about what terms the reader is searching online in order to find your post.
Leading bullets (as shown above) should capture the reader’s interest and provide a synopsis of your post in less than ten seconds.
The human brain processes visual content a lot faster than text. An image can quickly provide information about the content and boost the reader’s engagement.
I like to keep my introductions anywhere from 2-4 short paragraphs. You don’t want to lose the reader’s attention before the post starts. Be quick and to the point.
Sub headings and bullets! Give the reader the ability to quickly scan the post and find the items relevant to them. Maybe you know how to write an introduction and just need help forming the body of a post. I bet you came directly here, didn’t you?
Consider writing in the style of Inverted Pyramid. This structure puts the most important and relevant info at the top of the post then drills down to the details. Allow the reader to determine when they have gathered as much info as they need and move onto the next sub bullet.
Add a subscribe button somewhere in the middle of your post. You have their attention. Why not invite them back on your next post?
Wrap it all up in a sentence or two.
Depending on your type of business, this might be a good time to add a call to action. One good way is to add a simple form at the bottom of your post requesting contact with the reader. Make sure to keep it simple and not require too much information.
Optimize for Search Engine Optimization (SEO)
Internal and external linking can be very helpful in search engine page rankings. Google loves to track those clicks. One helpful way to do this is to always list your sources. Make sure the links open a new tab and not take your reader away from your’s.
Use Google’s Search Console to index your blog post quickly and identify the url of your post.
When it is all said and done, monitor your blog’s reactions after every post. Study what works and gets the most interaction. Share on social media. Repeat.