Four Keys to Starting and Maintaining a Strong Content Marketing Strategy
Are you sitting down for this? Consistency is huge when it comes to your content and marketing strategy. The important questions are “Where do you start?” and “How do you maintain it?”
There is no doubt that a well implemented content marketing strategy can benefit a company in various ways, but knowing WHY one would implement a marketing plan is far different than knowing HOW to implement one. To get you started, let’s look at four important keys to starting and maintaining a content marketing strategy.
Tap into your knowledge. No one knows your business like you, so share it.
Willingness to share this information builds credibility with your prospects and clients.
The right type of information can be used to your advantage to educate your clients and decrease support calls. If cataloged correctly, you can also build a well established knowledge base, which ultimately drives more clicks and traffic on your site.
Use your resources. Ask your employees for topics or even write-ups. This can make a huge impact and show the versatility of your office.
Organize your client database correctly from the start and build a content calendar four to six months out
While a content calendar can help you stay organized, it is also important to be flexible. Plans change. Your industry can change. So should your content.
When building your client database, categorize your readers/subscribers correctly from the start. (customer/prospect, title, geography, etc.)
Put a plan in place so your Customer Relationship Management (CRM) system is put to use effectively. Look at all options when integrating your CRM to your email engine.
Send the right content to the right people. It doesn’t help to send an email to a current client asking them to sign up for your services. That is why it is important to keep your CRM database up-to-date and syncing to your email marketing engine correctly..
Know your audience. Where are they coming from? What keywords are they searching to find you and your content?
Any good marketing engine can tell you who is reading and what articles are relevant. Know what works so you can schedule your content calendar effectively.
Target your audience with Search Engine Optimization (SEO). Once your blog is gaining traction and your understand your audience, this is where the fun starts. Find ways to raise your blogs higher in the search results with a powerful SEO.
Don’t give up!
Always remember that content marketing is long term, not short term. Even as you write new content, the items you published yesterday can still be relevant next year.
According to Inc.com, the typical marketing strategy can take 90-120 days to drive results when done correctly.
There is no beating around the bush. It is a lot of work to start and maintain an effective blog and marketing strategy, but, when done right, it is not uncommon to find enjoyment in expressing your knowledge and reaping the benefits with prospects and clients while doing so.