Posts in SEO
4 Ways to Use Content Marketing to Drive Customer Loyalty

The secret is out- it is much cheaper to keep a client versus acquiring a new one. In a recent study done by Frederick Reichheld of Bain & Company, it was found that a 5% increase in customer retention produces more than a 25% increase in profit. Why? According to the study, “Return customers tend to buy more from a company over time. As they do, your operating costs to serve them decline. What ís more, return customers refer others to your company”

So the question becomes “How do I increase customer retention and build loyalty?” It would be unrealistic for me to pretend I know your business well enough to answer that question in its entirety. What I can do is offer suggestions on how your content marketing can be used to build customer loyalty and repeat business.

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The Power of an Online Knowledge Base

There is no question a blog, when done correctly, can increase website traffic dramatically. What can get looked over at times is the power and versatility of an online knowledge base.

A well run knowledge base can not only be informative to your current clients, it can also drive new traffic to your site when prospects are looking for solutions that fit the subject of your posts. When one works in conjunction with a blog and email engine, the click rate and page ranking can increase drastically.

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