4 Ways to Use Content Marketing to Drive Customer Loyalty
Case Study: The Benefits of Targeting Your Pay-Per-Click Advertising Message
The secret is out- it is much cheaper to keep a client versus acquiring a new one. In a recent study done by Frederick Reichheld of Bain & Company, it was found that a 5% increase in customer retention produces more than a 25% increase in profit. Why? According to the study, “Return customers tend to buy more from a company over time. As they do, your operating costs to serve them decline. What ís more, return customers refer others to your company”
So the question becomes “How do I increase customer retention and build loyalty?” It would be unrealistic for me to pretend I know your business well enough to answer that question in its entirety. What I can do is offer suggestions on how your content marketing can be used to build customer loyalty and repeat business.
The Digital Marketing Cycle- From Lead to Customer
For many companies, offering a variety of services can muddy the “marketing water”. But what would happen if you were to target internet users by offering more relevant information in your pay-per-click advertising?
The Power of an Online Knowledge Base
Digital marketing has evolved and will continue to change for the unforeseeable future. In its infant stages, a business could see a good bit of traction from Search Engine Optimization (SEO) alone. Fast forward to recent times, many companies have had to find creative ways to drive “clicks” to their site in order to win the “Google Game”.
There is no question a blog, when done correctly, can increase website traffic dramatically. What can get looked over at times is the power and versatility of an online knowledge base.
A well run knowledge base can not only be informative to your current clients, it can also drive new traffic to your site when prospects are looking for solutions that fit the subject of your posts. When one works in conjunction with a blog and email engine, the click rate and page ranking can increase drastically.