Posts in Marketing Fundamentals
4 Ways to Use Content Marketing to Drive Customer Loyalty

The secret is out- it is much cheaper to keep a client versus acquiring a new one. In a recent study done by Frederick Reichheld of Bain & Company, it was found that a 5% increase in customer retention produces more than a 25% increase in profit. Why? According to the study, “Return customers tend to buy more from a company over time. As they do, your operating costs to serve them decline. What ís more, return customers refer others to your company”

So the question becomes “How do I increase customer retention and build loyalty?” It would be unrealistic for me to pretend I know your business well enough to answer that question in its entirety. What I can do is offer suggestions on how your content marketing can be used to build customer loyalty and repeat business.

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3 Benefits of Account Based Marketing and How to Achieve It

Account Based Marketing (ABS), also known as Key Account Marketing, is best known as a marketing strategy built around account awareness. Rather than casting a wide net with a broad marketing message, ABM targets individuals with a personalized campaign based on interest, geography, stage in the sales cycle, purchase history, etc. It is meant to engage and attract accounts with information that matters to them.

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3 Keys to Finding and Utilizing Network Groups

Over the years I have found the benefits of a networking group can go far beyond receiving leads from other companies. Having a group with similar interests to bounce ideas off of once a week can be invaluable when it comes to running a business. I also find there are many small business owners who want to meet people in their industry but don’t know where to find like-minded people.

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The Power of an Online Knowledge Base

There is no question a blog, when done correctly, can increase website traffic dramatically. What can get looked over at times is the power and versatility of an online knowledge base.

A well run knowledge base can not only be informative to your current clients, it can also drive new traffic to your site when prospects are looking for solutions that fit the subject of your posts. When one works in conjunction with a blog and email engine, the click rate and page ranking can increase drastically.

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